The major responsibilities of promotional staff

Before you hire promotional models for your business event or trade show, it is crucial that you know a little about their responsibilities so that you can consider those pointers during the process.  

Responsibilities of a promotional staff

• It doesn’t matter whether a product is new or old, launching or re-launching it to the public is a definite way to create awareness about the existence of the product. When there is attention, the promo staff will make use of the opportunity to allow people sample the product so as to make the customer decide on if the product is worth a purchase.
• Promotional staffs have to get their knowledge about the product or service from somewhere. They are responsible for getting as much information about the product as possible so that they can pass on the information to the customers. This product knowledge will be usually imparted from the promotional modelling agency or the company that hires them; besides, the promo staff should also do some independent research on the company and product.
• Promo staff should maintain a good appearance and personality. It is not enough if they are just gifted with good looks; they should maintain these looks by grooming themselves well, being neat, tidy and really hygienic. When it comes to personality, they must remain with a confident, cheerful and an outgoing attitude that motivates prospective customers to gain a positive image of the product they are promoting. As promo models are the face of a brand, they will have to maintain their positive attitude and look. Nobody will buy a brand that relates to carelessness.
• Though good looks and personality are critical, that should not be the only focus of a promo model. These models should be able to capture the attention of the masses to the product or service they are promoting. In addition, they should wear a uniform if the recruiter demands or dress appropriately for the occasion.

If you are looking for professional promotional staff, Melbourne has a few reputed event staffing companies to give you hands.